The 4 Biggest mistakes I see new creators make

Happy Sunday Creator!

I hope you had a great week with great success!

This week has been way more intense than usual for me.

Since I’ve been creating a new product and fixing stuff for the launch next week.

Talking about my new product…

I actually have a special offer for you:

Now let’s forget about that for a moment.

Todays newsletter will cover the 4 biggest mistakes I see new creators make.

These are mistakes that can DESTROY your progress.

By avoiding these mistakes, your setting yourself up for success.

Let’s dive in:

#1 Mistake: Not sharing your story

Sharing YOUR journey and YOUR stories is arguably the best content ideas ever.

People are always curious about other peoples stories and how they solved a common problem for example. Just imagine how many stories that have been told by the open fireplace in the middle of the night.

A few, I would guess.

Sharing your journey and personal stories is one of the most powerful ways to connect with your audience.

People crave authenticity. They want to know HOW you got where you are and what challenges you faced along the way. Think about it - some of the best conversations, lessons, and advice come from shared experiences.

Your story has the power to do the same for others.

When you share your story:

• You build trust.

• You make your content relatable.

• You create emotional connections that keep people coming back.

Start by asking yourself:

• What pivotal moments have shaped your journey?

• What struggles or lessons could help your audience overcome their own challenges?

Your story is your edge—don’t hide it.

#2 Mistake: Horrible hooks

This is arguably the biggest problem I still see on Threads.

EVERYBODY (including me) talks about how important your hooks are.

Yet, I see so MANY people mess this up.

I see amazing content inside a long-form post, ruined by a bland and boring hook.

Which results in flopped post…

Writing a good hook, is a skill that you can learn.

You learn it by writing more hooks (obviously), but also by studying great hooks.

There isn’t a “Fit-all” formula for writing good hooks, but there are some guidelines.

Ask yourself:

• Does my hook create a curiosity-gap?

• Is it relevent to my audience?

• Is it simple enough to understand?

If you can say “yes” to these 3 questions, you’re off to a great start.

As I’ve said, to write good hooks, you need to study great hooks.

Scroll on your feed for 5 minutes and look for viral content.

What structure do they follow? What words do they start with? How is the curiosity built up?

And so on.

Consume great content to produce great content.

#3 Mistake: Post and ghost

Something that should be so crystal-clear, but still something that I see people do.

I know this doesn’t apply for everyone.

But some people just “post and ghost” on a regular basis, like a habit.

That’s no good habit for sure!

When you do it, you’re leaving potential connections and growth on the table.

Here’s why:

1. Engagement signals: Replying to comments signals to the algorithm that your post is valuable, boosting its reach.

2. Community building: Conversations in your replies help build deeper relationships with your audience.

3. New opportunities: Comments from others can lead to ideas or collaborations.

Having conversations with your audience is arguably the #1 way to form and build your community on Threads.

#4 Mistake: Too broad niche (if you want to make money)

This mistake only applies for the creators that want to make money on the app.

(Who doesn’t want to make money?…)

So if your goal is not to make more money on this, but rather to get as many followers as possible.

You can scroll past this part.

There’s a saying that goes like this:

Which might be true.

I’ve heard creators like @Piss.off.boss and @Mikeromaine talk about how the more specific you are, the more money you can make.

For example:

Product A): “How to Lose Weight”

Product B): “How to Lose Weight for Busy Moms Balancing Careers”

Which alternative do you think sells the best.

You would of course say “Product B”.

A specific niche allows you to:

1. Speak directly to a problem: People feel like you understand their struggles.

2. Offer tailored solutions: Your content feels like it’s made just for them.

3. Attract higher-value opportunities: Brands, partnerships, and clients look for experts, not generalists.

But here’s the tricky part:

You might be afraid to narrow down, thinking you’ll lose out on a larger audience. But the truth is, a smaller, more engaged audience is far more valuable than a large, disengaged one.

100 extremely loyal followers > 1000 half-loyal followers

especially when it comes to monetization.

If you’re not sure how to niche down, ask yourself these questions:

• What specific audience am I most passionate about helping?

• What problems do I have expertise in solving?

• What unique perspective or angle can I bring to the table?

Once you nail your niche, you’ll not only attract the right followers but also position yourself as the go-to person for your audience’s needs.

That’s it for today!

I hope you learned something!

Remember, every mistake is a lesson closer to your goals.

Start small, stay consistent, and keep building.

Until next time,

KEEP CREATING

//SuccessLab